Masego and Buju Banton have turned an Atlanta classic into a Jamaican dancefloor moment. Their new single Hello now has a video to match, and DancehallMag reported on October 27 that the visual drops both artists into the middle of a dancehall party packed with dancers.

The track comes from Masego’s album Fix Your Face. Director Cam Hicks keeps the focus on the crowd and the movement, so the clip plays less like a polished performance piece and more like a Saturday night yard party, as reported by DancehallMag.

An Atlanta sample, a Kingston groove

Hello flips Shawty Lo Dey Know, the 2008 Atlanta staple, and reworks it with a reggae lean. Masego leans into weekend energy on the chorus, singing about being outside on the weekend and greeting good friends and the women, as reported by DancehallMag.

That sample choice is the conversation in the song. Dancehall and Atlanta hip hop have borrowed from each other for years, and DancehallMag noted that having Buju Banton on a track built from Southern rap shows how freely the two scenes trade ideas now.

Why Masego fits the moment

Masego was born in Jamaica and raised in Virginia, as reported by DancehallMag. His sound blends jazz, R and B and hip hop into what he calls TrapHouseJazz, and listeners first knew him widely for Tadow, his 2017 collaboration with FKJ.

Leaning into dancehall is a circle back to where he started, not a random detour. The video lands while he is out on his Fix Your Face Tour supporting the album, so fans at the shows may hear Hello live in a room ready to move, as reported by DancehallMag.

Buju brings the weight

Buju Banton rose in the early 1990s, made the classic album Til Shiloh, and later won the Grammy for Best Reggae Album with Before the Dawn, as reported by DancehallMag.

His voice gives the party record history. A veteran of that size on a crossover single tells younger listeners this is not a gimmick, and tells older fans the culture is still setting the terms.

Fans React

DancehallMag noted that some purists might raise an eyebrow at a crunk era sample under a reggae groove, while others will hear cross pollination that keeps both scenes moving. The dancers in the video are not overthinking it.

The open question DancehallMag left is whether Buju Banton turns up for a surprise appearance on any of the tour dates. For now, the video is the party, and Hello is the invitation.

Photo credit: Masego and Buju Banton in the Hello video, via DancehallMag.